Side Hustle 101
A practical, no-fluff 10-day course that walks you from idea to your first product sale — even if you’re starting from zero. Signup now and download the Social Media Content Guide/.
This course is for anyone who wants to earn more — whether you’re a complete beginner or have tried side hustles before.
A side hustle gives you options, and options change everything.”
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One paycheck is a risk. Multiple streams are security.
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You don’t need more time — you need a system that works while you sleep.
A side hustle gives you options, and options change everything.” ✳︎ One paycheck is a risk. Multiple streams are security. ✳︎ You don’t need more time — you need a system that works while you sleep.
▶ About 36%+ of U.S. adults now earn extra income through a side hustle. That number reflects how common supplemental income is in today’s economy.
▶ Side hustlers in the U.S. earned an average of ~$891/month in 2024, with many reporting monthly side income and a portion earning over $1,000.
▶ Americans with side hustles cumulatively earn over $83 billion extra per month — showing the scale of the side hustle economy.
▶ Gen Z participation rates are high, with some surveys showing ~57% of Gen Z reporting at least one side hustle or extra income stream, and many managing multiple income sources simultaneously.
▶ Over 60% of employed U.S. adults are likely to supplement their income with a second job or side hustle in the next year, reflecting economic uncertainties and rising costs.
▶ Around 70% of workers believe people should look for income beyond their main job, showing a cultural shift toward diversified income strategies. SurveyMonkey
▶ 44% of side hustlers sell products online, and more than half launched their side hustle within the past year — highlighting rapid growth in e-commerce side income streams.
▶ A large portion of side hustlers (about 3 in 4) juggle a main job and side hustle, showing that multiple streams often supplement primary income rather than replace it immediately.
Join us signup now first class starts December 14
This course is part of the Digital Academy. Below are the members in our Digital Academy. You can buy this course on its own or signup for the Digital academy.
Get anytime access to our growing collection of classes, workshops, and exclusive content. New items added every month. Incudes How to Be a Digital Creator Round I: the Creative opening Round I and How to Be a Digital Creator Round II: The Creations Round II There are no refunds on digital products or memberships.
Side Hustle 101 is designed to help you build multiple streams of income at any level — whether you’re starting from scratch or looking to expand what you already have. This course focuses on practical, realistic strategies for creating income through digital products, physical products, and scalable systems. 10 days recorded lessons
In addition to the 10-day step-by-step course, you’ll receive exclusive bonus resources designed to help you move faster, create with confidence, and scale your income with ease.
Bonus Resource Kit
You’ll get instant access to:
Social Media Content Guide
500 Digital Product Ideas
Canva Crash Course
90 Days of Social Content
Social Media Manager Kit
Faceless Reels Kit
Digital Sales Kit
Instagram Audit Guide
Faceless Reels Starter Kit
Financial Freedom with MRR
Side Hustle 101
Side Hustle 101 is designed to help you build multiple streams of income at any level — whether you’re starting from scratch or looking to expand what you already have.
This course focuses on practical, realistic strategies for creating income through digital products, physical products, and scalable systems. You don’t need prior experience, a large audience, or a big budget to get started.
What You’ll Learn in This Course
Over the next 10 days, you will:
Understand how side hustles work and why they matter
Learn the difference between active, passive, and scalable income
Explore digital and physical product opportunities
Build and launch your own product step by step
Learn how to market and sell using simple, proven systems
This course is structured to move you from idea → creation → launch, without overwhelm.
Who This Course Is For
Side Hustle 101 is for:
Beginners who don’t know where to start
Anyone looking to make extra money outside their main job
Creators who want to sell digital or physical products
People who want flexibility, control, and long-term income options
No prior business or technical experience is required.
Your Commitment
This course works best when you:
Show up consistently
Take action, even when things feel imperfect
Focus on progress, not perfection
Stay open to learning and experimenting
The goal is not to “get rich overnight,” but to build skills and systems that create income over time.
Syllabus
Side Hustle 101 — 10-Day Course Syllabus
Create multiple income streams from scratch — digital + physical products
Day 1 — Introduction to Side Hustles & Income Streams
Understanding active vs. passive income
Digital vs. physical product opportunities
Common side-hustle models (services, products, courses, templates, print-on-demand, etc.)
Tools + platforms overview
Mindset, expectations, and setting realistic goals
Day 2 — Finding Your Profitable Idea
Identifying your skills, interests, and market demand
Market validation (simple research, competitor scanning, problem-solving tests)
Choosing your product path: digital, physical, or hybrid
Defining your audience + offer
Day 3 — Product Creation Part 1: Digital Products
Types of digital products (ebooks, templates, journals, mini-courses, downloads)
How to map out a product from scratch
Tools to create digital products (Canva, Google Docs, Notion, etc.)
Creating your first draft + packaging your product
Day 4 — Product Creation Part 2: Physical Products
Physical product options: print-on-demand, handmade, drop-shipping, wholesale
Sourcing + pricing physical products
Understanding production timelines + cost structure
Creating simple prototypes or mockups
Day 5 — Building Your Store: Stan Store
What Stan Store is best for (creators, digital products, services)
Setting up your account
Uploading products + creating effective sales pages
Setting up payment options
Automations, upsells, link-in-bio optimization
Day 6 — Building Your Store: Squarespace
When to use Squarespace vs. Stan
Setting up a website or store
Designing product pages that convert
Adding checkout, shipping, and email capture
Building trust: branding, layout, customer flow
Day 7 — Branding & Content Strategy
Creating your brand identity (colors, fonts, messaging)
How to create content that sells
Content pillars for your niche
Storytelling for product-based businesses
Batch-creating content (simple workflows)
Day 8 — Marketing 101: Organic Sales Strategy
Social media growth basics
Building visibility on TikTok, Instagram, and YouTube
Crafting CTAs that convert
How to promote digital vs. physical products
How to sell without feeling “salesy”
Day 9 — Marketing 102: Paid + Automated Systems
Intro to paid ads (optional)
Email marketing basics
Setting up landing pages + funnels
Automation systems for passive sales
Cross-selling + upselling strategies
Day 10 — Launch Day + Long-Term Growth
Creating your launch plan
Soft launch vs. hard launch
Tracking performance + testing what works
Expanding into multiple income streams
How to stay consistent + scale
Digital Academy members
Abby Kimball
Alaina Nunez
Alana Frazier
Aleksandra Kaleta-Weidemeyer
Alice Kivlon
Alison Whiter
Allyson Barth
Amanda Anglen
Amanda Welch
Amber Hage
Amber McMahan
Amber Rodriguez
Amber Sargent
Amrit Kaur
Amy Burden
Amy Doak
Amy Paulhamus
Amy Smith
Amy Sommers
Amy Sommers
Amy Yang
Angela El Haj
Angela Forker
Angelique Hanscom
Anisha Kumawat
Anja Maesen
Ann Cooper
Ann Harper
Ann Lyle
Anna Zachara
Anna Zachara
Annette Gregory
Ashleigh Goodnow
Ashley Sertich
Ashley Warmstein
Autumn Keel
Barbara Roser
Beatriz Juarez
Besarta Mehmetaj
Beth Snyder
Brandi Blake
Brienn Smith
C. Linssen
Candice Willey - Swanson
Carol Young
Carolina Gripenberg
Carrie Ann Puschmann
Casey Micallef
Cécile Hanneke
Cherrise Norris
Cheryl Barley
Chrissy Lamoureux
Christina Baltazar
CHRISTINA MORENO
Christina Vasil
Christy Marshall
Ciera Cline
Cindy Rawlings
Consuelo Gonzalez
crystal badal
Crystal Rodriguez
Cynthia Bullard
Cynthia Vis
Dakema Besemer
Damaris Gonzalez
DANIELLE MURPHY
Daphne Patch
Dawn Weir
Dawn Zacchi
Debby Tansley
Debi Spencer
Debilynn Guerrieri
Deborah Gorton
DENISE HENDERSON
Denise Velez
Dewi Sprague
Diana Joy Velez
Diane Custer
Diane Mueller
Doha El-Lahib
Donna McMurry
Dorian Figueroa
Edyta Pliszka
eleanor gray
eleanor gray
Eleni Ntagaki
eliza tufts
Elizabeth Benecki
Emma Webster
Erin Langstraat
erin langstraat
Falguni Kharwa
farah basal
Fernanda Dames
Giang Nguyen
Giliane Mansfeldt
Ginger Miner
Gloria Akintola
Grace Zawistowski
Grace Zawistowski
Hania Shiblaq
Heather Kerr
Heather McKinney
Heather Murray
HEATHER Paris-Ybarra
Heather Sanders
Heather Tietjen
Helda Poulis
Helen Chapman
Helle Holm
Hoang Betular
Huaiying Kwong
Irma Romano
Iryna Womac
jackie kelley
Jamie-Nichole Russell
Janae Henebury
Janice Butler
Janice Morse
Jean Hatley
Jeanne Luna
Jenna Marco
Jennifer Hamilton
Jennifer Harmon
Jennifer Ward
Jessica Gobble
Jessica Hatton
Jessica Ybarra
Jina Zheng
Judit Szilasi
Julia Acosta
Julia Garza
Justine McMillan
Kaiden Conrad
Karen Arnott
Karen Dixon
Karen Kahn
Karen Wong
Kari Kinsey
Katherine Katsenis
Kelly Protzman
Kelly Riemenschneider
Kenia Lombard
Kim Oppliger
Kimberly Burnette
Kimberly Goad
Kimberly Keehley
Kiran Bhadra
Kristi Marinco
Kristin Palkoner
Kristyn Dodge
Kyle Jones
Kylie Morrissey
LaToya Smalls
Laura Lux
Laurie Covarrubias
Laurie O’Neill
Lee Beechboard
Lianne Manster
Lin DiRenzo
Linda Morales
Linnell Keeling
Liorah Stuchiner Stuchiner
Lisa Adams
Lisa Carr
Lisa Havlicek
Lisa Henry
Lisa Leonard
Liz Capprini
Lori Day
Lori Suggs
Lorriann Lesh
Lucia Leboreiro
Luciana Calvin
Margarita Gense
Maria Alvarado
Maria Gasparova
Maria Kirkland
Maria Lopez
Maria Mata
Mariana Sivova
Mary A Human
MELANIE AMPHLETT
Melanie Fogal
Melanie McLaughlin
Melissa Biasi
Melissa Landres
Melissa OKane
Melissa Stynski
Melissa Winn
Michelle Dominey
michelle hofeling
Michelle WETTSTEIN
Mila Duboyski
Miranda Driver
Nancy Cooman
Nathalie Long
Nauseen Taher
Neetu Singh
nichole kolb
Nichole Rivera
Nicole Buffone
Nicole Danielle Bradley
Nicole Green
Nicole Mulmore
Nicole Weston
Olesya Gold
Olesya Redina
Oswar Nieves
Pascal Chan
Patience Szutkowski
Patricia Lauletta
Prashanthi Muthyala
Rachel Jordaan
raha jafari
Rajahamsa Janagama
Regina Morlier
Renee Cardona
Renee Giugliano
Renee Stimel
Rhiannon Mack
Rose Elizabeth Orozco von
Ruby Carino
Sabrina Zisch-Ortner
Sandra Burns
Sarah Lorimer De Santi
Shannon Lenoir
Sharon Kubicki
Shawn Coleman
Shayna Brown
Sherri Madrigal
Shirlee Soler
Stacey Nolan
Stacy Knapp
Stephanie Guest
Stephanie Jackson
Susan Epstein
Suzanne Goldman
Suzanne Prentzel
Szilvia Szeplaki
Tamara Nelson
Tammi Porter
Tanya Brennan
Tegan Vis
Teresa Haddox
Terese Brennan
Tianna Jarrett-Williams
Tina Alaniz
Tina Broome
Torri Howard
Tracy Malette Larcher
Tracy Sweeney
Trina Knudsen
Trisha Harris
Tristin Godsey
Vanessa Kuns
Vasul Vatsyayan Priyadarshi
VICTORIA SINCLAIR
VonMarie Santana
Wanda Barrero
Wendy Kayser
Yadira Flores
Yoselyn Díaz
Zankhana Shah